The Paradox of Choice: Why More is Less

[velvetpage]

"The Paradox of Choice: Why More is Less" on Google Video
Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable.

Comments

[neosis.livejournal.com]

Interesting talk. I which is the greater problem choices that don't matter or the problem of granularity (ie, you can get 1 thing you prefer from each choice, but no choice includes both of the things you prefer).

awesome!

[brightflashes.livejournal.com]

I've read about this guy. I really liked what he had to say. I think he was in an article around last Christmas talking about the paradox of choice and shopping. It's really fascinating stuff.