The Paradox of Choice: Why More is Less

[velvetpage]

"The Paradox of Choice: Why More is Less" on Google Video
Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable.

Comments

awesome!

[brightflashes.livejournal.com]

I've read about this guy. I really liked what he had to say. I think he was in an article around last Christmas talking about the paradox of choice and shopping. It's really fascinating stuff.